Role
Art-direction & Visual design
Agency Clockwork
Agency Clockwork
About
The “Quickly check your pension? It’s that easy!” campaign brings relatable, playful moments to life—like scrambling for a last-minute babysitter or attempting a Jamie Oliver recipe—to show just how effortless it is to check your pension. With ads popping up on the radio, online, and across outdoor spaces, we’re nudging everyone to take a quick peek at their pension status.
The goal? Raising pension awareness in a fun, approachable way. On mijnpensioenoverzicht.nl, you can check your progress with just a few clicks. In no time, you’ll know what you’ve saved and what your future might look like—whether you’re planning to work a bit longer or dreaming of early retirement.
