Role
Brand designer
About
I had the exciting opportunity to design a brand identity for a car parts webshop that wanted to feel approachable and trusted. The result? A friendly logo with a smile that not only welcomes you like an old friend but also represents the great and personal service the company provides. This logo isn’t just limited to English—it can be adapted to any language, making it accessible to drivers worldwide.
The fun part was building the brand identity from the components of the logo itself. These parts came together to form playful icons representing different car parts. It’s a design that not only stands out but also brings a sense of friendliness to an industry typically seen as technical and serious.
With this identity, we’ve created a brand that speaks to everyone—no matter where they are on the road, while ensuring customers feel supported every step of the way.
