About
At Eddie, I designed a brand identity that brings its playful, collaborative spirit to life. The logo is made up of three distinct icons—film, edit, and show—that come together like puzzle pieces to form the Eddie logo, symbolizing the complete filmmaking journey. It’s a nod to the different stages of production, while still keeping Eddie’s core identity front and center.
The whole visual identity is built around bold geometric shapes, inspired by the play and record icons. The result? A look that’s both fun and approachable, reflecting the excitement and creativity of every project Eddie takes on.
